Which files to deliver to the client
In each of our design categories, there are different file formats that must be submitted by the designer to the client so that they can continue working with them flexibly and easily. Please check whether your designs meet these requirements before entering the competition so that you can meet our minimum upload requirements if you win.
Stock Material
The use of stock material is generally FORBIDDEN in logo design. This also applies to free vectors and graphics that are labeled “free for commercial use” (from stock platforms such as Freepik, etc.). All logos must be created individually for the client by you, otherwise it is not possible to transfer the rights of use to the client.
If stock graphics, fonts, clipart or vectors licensed free of charge or for a fee are used for all other design categories, the client must be informed when uploading the design draft. Important: The client must acquire the license in his name or request it free of charge. A transfer as a designer is not possible.
Use of AI-generated content
The use of AI-generated content of any kind is excluded in all categories, as no rights can be transferred to it and the legal situation regarding content generated by AI has not yet been fully clarified in many countries. If the content generated by artificial intelligence is too similar to an existing work, the author of this work can demand compensation at any time, which can lead to considerable damage for the customer and therefore ultimately for you as the designer. A 100 percent check is not possible here. This means that you as the designer cannot transfer any rights to us and, as a result, we cannot pass these rights on to the client.
Here is a list of the required formats:
Logo & corporate design
Logo design
- Open, editable original file (e.g. AI) OR vector file (EPS) in CMYK and RGB format
- Design overview (contains fonts and colours used in the logo; PDF/PNG or JPEG)
- Preview files (PNG, JPG) in RGB format
- Print file (PDF) in CMYK format
- As a rule, convert fonts to outlines
- Name of the used font and the used colours
Logos must ALWAYS be supplied in vector format, preferably EPS.
In addition to the vector format, files are also to be delivered in formats PDF (PDF X/3), JPG and PNG (with transparent background).
Only in exceptional cases, where the customer has special requests, can the vector format requirement be waived.
As an example, a pixel image is to be used in an exceptional case involving mix pixel/vector format. This is then to be loaded into a vectorprogramin the highest possible resolution for further editing so that it will remain scalable all the same up to a certain format (at least A4 / 300dpi) without any loss in quality.
If a designer is incapable of creating a logo in vector format (e.g. due to a lack of suitable programs or expertise), that does not constitute an exception.
You will also deliver a design overview. Here you will again show a summary of which fonts and colours were used for your logo.
Fonts
Pieces of text must be converted into paths as a rule.
It is advisable to let the customer know which font was used as a basis. Depending on the order specification, there might be occasions whencustomers wish to replace the claim of the logo themselves. In such cases, either a free font should be chosen or the customer should be made aware of possible licensing fees.
Colors
CMYK + RGB
The use of special colours should be avoided.
The finalised logo is supplied in CMYK mode (print-based version), plus in RGB mode (web-based version).
Special colours, such as Pantone or HKS, should only be used by prior agreement or at the customer’s explicit request. Special colours might have certain advantages, but should not be regarded as standard options in this context.
If special colours are used, an alternative CMYK version must be supplied as well.
Variants
- For use on a white background
- Pure black/white version
- Optional inverse variant for useon coloured or black background |
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on white background |
black variant |
optionally inverse |
Business card design
- Open, editable original file (e.g. AI or ID)
- Print file with trim lines (PDF) in CMYK format
Stationery
- Open, editable original file (e.g. AI or INDD)
- Print file with trim lines (PDF) in CMYK format
Web-based graphics
Website design / app design / icon design / banner design
- Layered Photoshop file in RGB format (PSD)
- Adobe XD
- Sketch
- Figma
- Preview files in RGB (JPG, PNG)
Print media & advertising
Flyer design / poster design / brochure design
- Open, editable original file (e.g. INDD or AI)
- Print file with trim lines (PDF) in CMYK format
Illustrations
- Print file with trim lines (PDF) in CMYK format
- Preview files (JPG, PNG, PDF)
- Open, editable original file (AI) (EPS also possible)
Vehicle labeling
- Print file with trim lines (PDF) in CMYK format
- Open, editable original file (AI) (EPS also possible)
Fold markings must be created for multi-page documents.
Packaging & covers
Packaging design / label design
- Print file with trim lines (PDF) in CMYK
- Open, editable original file (AI) (EPS also possible)
eBook cover design / book cover design / CD cover design
- Print file with trim lines (PDF) in CMYK
- Open, editable original file (AI) (EPS also possible)
- Preview files (JPG)
Fold markings must be created for multi-page documents.
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