Re-design or new logo for souvenir shop
design of Cassiopeya

Re-design or new logo for souvenir shop

With a prize money of 200€ the client received michaelaba 116 design proposals from 19 designers.

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This short briefing was written by a client:

target-audience
We are a not typical souvenir shop on an spanish island.
We sell Aloe Vera products, natural sponges, soaps, bathroom items (pumice stones, massage balls etc.), candles, decoration items (wooden carvings from indonesia, buddhas, african decorations) and also incense and airfresheners and jewellery and cloths (hippy / indian style).
Our clients are tourists (english and german).
Description
Re-disgn or new design of logo

Until now our slogan was "natural products".
We still want to communicate the natural vibe, but without making the customer believe that we sell organic products (because we don't).

We want to transmit a feeling of wellbeing and trusting.
Also somehow make coming back memories of the best time of the year (holidays) when seeing our logo back at home on some label.

We are on Lanzarote more than 15 years and a lot of people know the name MYSTIC, that's why we don't want to change it.
But we don't want to transmit the "mystical" vibe with the logo or if then only very subliminal.

The logo has to be the way that we can use it until now on our bags, rapping paper and labels we use (it can be different format as now).
You find examples on the attached files.

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